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Media Top Stories
Times report says 6music might close
By CMU Editorial | Published on Friday 26 February 2010
So, 6music might close after all, if The Times is to be believed. Well, at least the guys who set up that ‘save 6music’ Facebook Group (which, actually, was the RATM Xmas number one duo, the Morters) weren’t wasting their time.
As previously reported, rumours circulated earlier this month that the popular (within the music community) digital music service was facing the axe. But it seemed those rumours were based on the simple fact the service was being reviewed by the BBC Trust, the body which oversees the running of the Corporation on behalf of the licence fee payer.
But, as we pointed out at the time, that was just a routine review, and 6music ticks lots of boxes that will please the Trust. And, indeed, when the Trustees reported back on its review they said they were happy for 6music to continue to operate in its current form, but urged the station to better market itself, after research showed the majority of licence fee payers didn’t even know it exists.
But, it’s possible the original rumours stemmed not from the Trust’s review, but from insider knowledge of radical proposals being developed by BBC management to dramatically cut costs.
The proposals, which The Times claims to have seen, are clearly designed in part to satisfy commercial media owners and Conservative MPs who say the Corporation has over-expanded in recent years, and is now far too willing to compete with commercial broadcasters and publishers, capitalising on the unfair advantage of an unrivalled content archive, media brand portfolio and financial security, all made possible because of the unique way in which the BBC is funded. The secret proposals also presumably prepare the Corporation for the fact a Tory government is likely to block any licence fee increase.
According to The Times, a BBC report will propose shutting down the Corporation’s youth strands Switch and Blast, letting the likes of ITV and Channel 4 target the potentially lucrative teenage market (lucrative as long as regulations regarding what can be advertised to the under 18s don’t get any tighter, of course). BBC’s online operations would be cut down to size, potentially reducing the size of the Corporation’s website by half, and budgets available for buying up foreign imports would be cut by £100 million.
And commercial division BBC Worldwide would be told to concentrate on selling BBC programmes and rights to international broadcasters – originally its core purpose – rather than dabbling in other areas of the media business, a move which would necessitate Worldwide to sell off its publishing assets, and maybe even its music rights business and CD/DVD distribution arm 2entertain.
But the real news for music people will be the report’s recommendations regarding BBC radio. Radio 2 would be told to increase the amount of comedy and documentaries it airs in prime time, reducing the amount of music and celebrity content (actually a recommendation of the aforementioned BBC Trust Review), while the Asian Network and 6music would be canned altogether.
The Times says the proposals have been drawn up by the BBC’s Director Of Policy & Strategy John Tate, who previously worked for the Conservatives and presumably has an insight into what kind of measures would placate BBC critics within the Tory top guard, who most assume will be in government by June.
Tate’s ideas would accommodate a licence fee freeze in 2013, and make available another £600 million to be pumped into “higher-quality content” – the mantra being “quality over quantity”, to overcome criticisms that the BBC has used its safe licence fee income and booming BBC Worldwide revenues to grossly over expand in the last two decades.
Of course, even if The Times’ report is accurate, it is not known how much credence these proposals will be given by BBC chief Mark Thompson and his closest allies at the top of the Corporation, especially given Tory culture spokesman Jeremy Hunt seemed to be softening his resolve to radically reform the BBC at a Q&A with key media people in London this week, going as far as to admit the Corporation in its current form “sort of worked”.
Tate’s proposals for 6music and the Asian Network are likely to be most controversial. The proposals to cut back the Beeb’s commercial operations, their website and their more mainstream youth output are all things that would directly satisfy the Corporation’s commercial critics, not least The Times owner Rupert Murdoch. And an overhaul of Radio 2 would placate, to an extent, the UK commercial radio sector, who see that BBC station as their biggest rival these days.
But 6music and the Asian Network are very much public service-based operations that no commercial player would really have any interest in competing with. The fact only 20% of the people the BBC Trust surveyed had even heard of 6music is sort of the point, it’s a niche service, and that’s why no one in the commercial sector would ever go there.
However, while niche, 6music plays an important role in British music, given that (‘Later’ aside) BBC TV has basically shunned music programming completely, and prime time on Radios 1 and 2 is all about the mainstream. And, relatively speaking, 6music performs this role on a relatively modest budget. Plus, on a higher level, the station ensures the BBC has connections into the wider music community, and helps the station build up early-career archive content of tomorrow’s big talent, something the Corporation is yet to capitalise on.
It’s possible that proposals to axe public service operations like 6music and the Asian Network, in order to fulfil the Tory’s cost cutting demands on the BBC, is really a bid to rally opposition against any government-forced downsizing. Though, I suspect that isn’t Tate’s aim. Rather, he feels there is a need to show the BBC is seriously considering cutting back its radio empire, and shutting the doors completely on two services is easier than downsizing the others.
Though, given the widely acknowledged excesses at both Radios 1 and 2 (who together employ more people to work on their breakfast shows than the entire workforce at a commercial station like Xfm), it would be very easy to free up the kind of money needed to run niche services like 6music and the Asian Network simply by bringing the two big BBC stations into the 21st century staffing-wise.
The BBC are yet to comment on the Times article, so it remains to been how serious these proposals are. I might go and sign up to the aforementioned save 6music Facebook page in the meantime. Just in case.
www.facebook.com/group.php?gid=278123313911&v=info
