Mativision, the digital firm that specialises in ’360-degree videos’ of live music performances has announced it first Facebook app, fully integrating the service into the Facebook platform. This will mean its video player, offering users multiple vantage points to choose from when watching the likes of Muse, Professor Green, Pendulum and Seasick Steve sing their songs, can be shared across the social network.
The first Mativision app for the uber social network has been created with Slash, and will be accessible via the guitarist’s Facebook page, featuring a live performance of his track ‘Standing In The Sun’. Commenting on the project, Slash told CMU: “I think the 360 application definitely takes the listener into the world of the musician so that you can actually be in the room where the artist is recording or in a live situation where you can be all around the stage and behind the stage and it just gives it a lot more depth and it really sort of puts you in the world of what the artist is doing”.
Mativision boss Anthony E Karydis added: “We are very proud to be working with Slash for this Facebook app, bringing fans a true Mativision 360 video experience. The fact people don’t even need to leave Facebook to use our app is going to have a big impact for us. It is perfectly optimised for social sharing and spreading the word about Mativision”.