7Digital is moving into streaming. Well, sort of. The download provider, half owned by HMV of course, has announced an upgrade to its locker service, which allows customers to re-download duplicate copies of any tracks bought via the 7Digital platform, which powers various web and tablet-based download stores as well as 7Digital.com.
According to PaidContent, an upgrade to the 7Digital site will also let people stream any songs they have bought via the digital firm’s stores, as well as download new copies. Says 7Digital boss Ben Drury: “7Digital Player allows people to stream what they’ve purchased. When you purchase a song from us, you really own it”.
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