AEG has announced an alliance with eBay in the ticketing space, which will see the auction site’s secondary ticketing set up StubHub declared official resale platform for some US shows promoted or hosted by the live giant.
Under the arrangement, resellers using StubHub will be able to have tickets for AEG shows automatically reassigned to buyers using a ticket’s barcode, meaning fans buying from the secondary market won’t rely on the seller to deliver the ticket. As part of the new alliance, eBay-owned PayPal will also become a payment option on AEG’s new primary ticketing service AXS.com.
AEG has entered the ticketing market in response to its previous ticketing partner, Ticketmaster, being acquired by its main rival Live Nation. Ticketmaster operates its own secondary ticketing services – TicketsNow in the US and Get Me In in the UK – something that has garnered the ticketing giant no little criticism from those who oppose the growth of online ticketing touting, especially in America. AEG will therefore presumably want to manage its alliance with StubHub carefully.
As previously reported, AXS.com recently launched in the UK, albeit initially only selling tickets for AEG’s East London O2 complex. Meanwhile, StubHub launched over here back in March. Whether that means the AXS/StubHub partnership will be expanded into Europe remains to be seen.