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AEG confirms roll out of AXS.com in UK

By | Published on Tuesday 23 October 2012

AXS

AEG Live has confirmed that it is launching its ticketing platform AXS.com in the UK. As previously noted, a UK version of the AXS.com website is already live focused on events at the AEG-operated O2 Dome, though when you click to book tickets you are currently taken to the Ticketmaster site.

AXS.com, of course, was set up by AEG in the US to end the live giant’s dependence on the Ticketmaster platform, after the Ticketmaster company merged with AEG rivals Live Nation in 2010. AXS will actually start selling tickets in the UK itself later this week for the O2 dates of the previously reported Girls Aloud tenth anniversary tour.

AXS hopes to shake up the UK ticketing market by offering various technological innovations and, perhaps most importantly, not charging an extra fee when buyers print their own tickets at home. Which? magazine criticised Ticketmaster for its £2.50 charge for self-printed tickets just last week.

Confirming that AXS.com would now start to roll out in the UK, the AEG subsidiary’s Europe VEP Dean DeWulf told CMU: “We are truly changing the way people buy tickets. We believe buying a ticket to see your favourite artist should be simple, convenient, social and fair. AXS.com is built around the fan”.

Meanwhile Rebecca Kane, GM of The O2 Arena, which will be the focus of AXS.com UK at launch, added: “The O2 prides itself on providing the very best entertainment experience, so we are naturally very excited about the introduction of AXS.com for The O2 and the two million regular ticket buyers who choose to visit us every year”.



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