AEG Live is planning a very different set up in Hyde Park to that previously run by Live Nation, with an eco-friendly stage made of living trees, which is as crazy as it sounds if the mock-up picture published by the Evening Standard is anything to go by.
Having recently won a five year contract to stage summer concerts in the London park, AEG plans to placate locals, angered in recent years by the noise and disruption the big Hyde Park gigs cause, by only staging six events over two weekends. The live firm will still profit, though, by staging only premium live experiences which command higher ticket prices, hoping to woo more affluent festival-goers with organic food stalls and ‘treehouse viewing platforms’.
Says AEG Event Director Jim King to the Standard: “We want everything to be unique and bespoke and don’t want you to have seen this anywhere else before. You will still be able to get a burger – but it’ll be the most amazing, organic one you can get in London”.
AEG’s Hyde Park events will take place in late June and early July.