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Brands & Merch
Air soundtrack Cartier campaign
By CMU Editorial | Published on Friday 18 November 2011
Electronic duo Air have composed the soundtrack to a new short film for Cartier, as in the luxury French jewellers. The promo was directed by New York company Waverley films, who have worked on videos for LCD Soundsystem, The Rapture and TV On The Radio.
Says Air’s Jean-Benoît Dunckel of the collaboration: “Cartier has strong French culture. It is something we feel very close to. There is a long and genuine history between Cartier and artistic creation, and I thought it was a very good opportunity for us to experiment with different sounding music than what we could have done for another band”.
Here it is:
