The latest figures from Kantar Worldpanel on entertainment retail in the UK show that Amazon continues to grow its share of the market. In the run up to Christmas, the online retailer saw its market share increase by 3.1% to 23.4%, further increasing its lead over the flagging HMV. In the supermarkets space, ASDA continues to grow its market share, with games sales in particular helping the firm edge closer to Tesco in the entertainment product space.
Commenting on the latest market share stats, Kantar’s Consumer Insight Director Fiona Keenan told reporters: “Christmas resulted in an all-time record share for Amazon. The retailer posted growth across all categories, with its most notable performance in CD sales – historically HMV’s stronghold. However, this doesn’t necessarily mean it would benefit the most from possible HMV store closures. HMV shoppers are more likely to shop in physical stores, leaving the likes of Game and the supermarkets in a good position if HMV leaves the high street – particularly if they react quickly”.
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