So, Charlotte Church has a new album out this week called ‘Back To Scratch’, the long player at the heart of her previously reported Power Amp-created business venture that is backed by £2 million of City funding.
Obviously keen to keep the money men happy, Church has been doing some heavy promotional work over the last fortnight, which even included a stint last week on shopping channel QVC. It’s not a standard stop off on the music publicity trail, but as The Guardian pointed out, with seven million viewers a month, perhaps it should be.
We’ve resisted mentioning Church’s QVC stint so far because, obviously, what we really wanted to know about the whole thing is this: what does Peter Andre think? But, God be praised, he’s now told us via his column in New magazine.
“I thought this was a really strange thing to do at first”, Andre admitted, possibly shocked Church had actually found a TV channel where he’d never appeared flogging tat himself. “But it turns out it’s her nanna’s favourite channel and she did it to make her happy. I think that’s so funny and I admire Charlotte for being a little bit different”.
So, now you know, and that’s all resolved.