Wednesday 27 October 2010, 10:36 | By

Andre on Church’s QVC stint

And Finally

Charlotte Church

So, Charlotte Church has a new album out this week called ‘Back To Scratch’, the long player at the heart of her previously reported Power Amp-created business venture that is backed by £2 million of City funding.

Obviously keen to keep the money men happy, Church has been doing some heavy promotional work over the last fortnight, which even included a stint last week on shopping channel QVC. It’s not a standard stop off on the music publicity trail, but as The Guardian pointed out, with seven million viewers a month, perhaps it should be.

We’ve resisted mentioning Church’s QVC stint so far because, obviously, what we really wanted to know about the whole thing is this: what does Peter Andre think? But, God be praised, he’s now told us via his column in New magazine.

“I thought this was a really strange thing to do at first”, Andre admitted, possibly shocked Church had actually found a TV channel where he’d never appeared flogging tat himself. “But it turns out it’s her nanna’s favourite channel and she did it to make her happy. I think that’s so funny and I admire Charlotte for being a little bit different”.

So, now you know, and that’s all resolved.

OR READ MORE ABOUT: | |

  • Vevo owners no longer considering a sale
  • Details of YouTube subscription music service leak
  • NFL proposes pay-to-play option to potential Super Bowl halftime performers
  • AIM and A2IM tell members to be wary of SoundCloud user licence
  • Mixcloud launches paid accounts for content owners and listeners
  •