Approved: Frida Sundemo
By Andy Malt | Published on Wednesday 16 January 2013
Having quietly put out music for a number of years (mainly in Japan, where her song ‘Towers’ received heavy radio play in 2010) in between studying for a medical degree, Swedish singer-songwriter has recently signed to EMI for an EP release later this year.
Entitled ‘Indigo’, two tracks from it are currently online, the title track and another called ‘Snow’, both produced by Naiv and which you can see below. The lively electro sound that runs through both of them is a bit of a departure from her acoustic guitar-based earlier work (despite that having been produced by house producer Rasmus Faber). It’s a welcome move though, and suits her well, pushing her voice a bit further and showing a versatility that will serve her well as her career progresses.