Brooklyn-based quartet Friends are almost a bit too cool for their own good. They released their debut single, ‘Friend Crush’, through Lucky Number earlier this year and the limited edition seven-inch sold out on pre-order. Then the follow-up, ‘I’m His Girl’, appeared online last week and by the weekend it was amongst the top ten most blogged tracks worldwide. And on top of all that, they appeared on the NME’s list of the 50 best new bands of this year back in June. All of which probably makes you want to not like them. Which is why you should ignore everything I just said.
With only a few songs available to listen to at the moment, there’s a risk that all this hype is just going to ruin them before they have a chance to prove themselves. And I know that in writing this, I’m just adding to that. But I really like ‘I’m His Girl’, so it’s a risk I’m going to take. The song waves nonchalantly at 50s girl groups and Blondie’s early 80s rap influence, as well as being pleasingly repetitive. It’s not the greatest song ever written, and it’s not especially ground-breaking, but it was my favourite new song that I heard last week.
Sections: by Andy Malt - CMU Approved | Tags: Friends
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