By Andy Malt | Published on Monday 18 October 2010
Although perhaps no longer primarily thought of as “the big A&R conference”, In The City still had a sizeable number of unsigned bands on show out this year. One such act was Frontiers from Nottingham, who have already been generating a bit of buzz this year. And this seemed to build even more after their modestly attended Thursday night performance, perhaps boosted by the fact that Lily Allen was reportedly amongst the audience (we didn’t spot her).
The band themselves pitch their sound as being somewhere between Interpol and The Cure, which, listening to them on MySpace now, is probably reasonable, though on Thursday night I was thinking more along the lines of Muse and The Arctic Monkeys. However, that was more because I was pretty convinced that I was watching Britain’s next big rock band. But if I told you that, you’d probably think I was overdoing the hyperbole. So I won’t.
I’ll just tell you that they’re young, they’re all great musicians, they have a set of very good songs, and a sound that would be just as comfortable in a large venue as it is in a small pub.