Formed in 2008, Giana Factory have quickly risen up the ranks of the Danish music scene. The trio released their debut EP, ‘Bloody Game’ in 2009, interest in which was boosted after they were chosen to support Glasvegas on their Scandinavian tour earlier the same year. Those with slightly longer memories might also recognise vocalist Loui Foo from 2008, when she briefly toured with The Raveonettes in place of her then pregnant sister, Sharin.
Back with Giana Factory, Loui, guitarist Lisbet Fritze and bassist Sofie Johanne make music that mixes electro beats and synths with spacious, echoing guitars. As a quick reference point, it’s a sound that sits somewhere between The xx and Warpaint, particularly on ‘Bloody Game’, though their debut album, ‘Save The Youth’, develops things further and muddies that water slightly. The album was released in Denmark last year, and if you happen to be there, you can catch the band touring their home country next month. Otherwise, consider this an early tip for a band you need to catch at SxSW.