Media

Bauer to network one breakfast show across Scottish AM stations

By | Published on Tuesday 4 June 2013

Bauer Media

Bauer Media has announced that it will network one breakfast show across its portfolio of AM radio stations in Scotland from next month.

Clyde 2, Forth 2, Northsound 2, Tay AM and West Sound, which operate under the umbrella brand of the Greatest Hits Network, all currently have their own locally-made breakfast shows, but from 1 Jul they will all take one show fronted by Robin Galloway, but with local news and travel information inserted.

The move follows a similar decision in the north of England, where Bauer introduced one breakfast show on its network of Magic-branded AM stations, having previously had local shows in the prime time slot. It means that the Scottish AM stations will now pump out networked programmed 24 hours a day, despite the local brands and news content.

Perhaps wary of the criticism likely to be generated by this latest delocalisation of local radio, Bauer also announced plans for a new Scotland-wide topical talk show to air on Sunday mornings, giving more airtime to Scottish news and politics, plus a stepped up commitment to air specialist music shows in the evenings and at the weekend across the AM network.



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