The kids have very short attention spans, and can’t stop themselves. A new track comes out, they listen to it on repeat on YouTube for three days, then they’re bored of it and want something totally different.
These are not my words ladies and gentlemen, no, this is the wisdom of that Professor Of Teen Pop, Master Justin Drew Bieber of Stratford, Ontario. I know what he means though. I’m no kid, but I do develop a very short attention span whenever the Bieber’s music comes on the radio.
Anyway, cheap pops at the cheap pop maker aside, Bieber was talking to Style magazine about the need to provide modern pop fans with a constant supply of new sounding songs. Said the man himself: “People get bored. Everything is so accessible that they get sick of things. A new song gets old quickly, because fans can go on the internet and watch it so many times in a row. You have to be creative fast. If I stayed doing the music I did on my last album, they’d get bored. They’ve already had that. I just have to give more and more”.
Keep giving Justin, keep giving. Or don’t, I’m easy either way.