Digital officially launches

By | Published on Thursday 10 January 2013, the streaming music service from the people who created the short lived mflow, has just launched a new mobile-based offer currently available for Apple devices which will combine interactive radio, on-demand streaming and pay-as-you-go offline playback.

The latter element is the USP. The service will offer three levels of subscription for people who want full mobile functionality. Like Spotify et al, £10 a month will get you full access to the streaming service’s catalogue via mobile, with played tracks downloading to the mobile device to allow offline listening. But consumers will also be able to choose a £5 a month option (up to 200 tracks stored on device) or one pound a month level (20 tracks). Subscriptions can be paid online or from within the app (though the latter way will be slightly more expensive to cover Apple charges).

Launching the new app, which follows a year of development of the service, the company’s CTO Thong Nguyen told CMU: “From the very beginning we wanted to design Bloom specifically for mobile; to take advantage of the touchscreen with a unique interface that contributes to the user experience rather than take away from it. Music excites people and we think software should too!” boss Oleg Fomenko added: “We are very encouraged by the industry-wide support – from the likes of Universal, Sony Music, EMI, Beggars, Orchard, PIAS, INgrooves and dozens more indie labels – for our desire to bring a service to the UK consumer that is not only beautiful and easy to use, but also offers an amazing entry price of only £1 a month. We believe that will excite millions of music lovers who find existing price points too high for their needs and we hope our fantastic discovery features will help everyone find a new favourite artist”.