Brands & Merch

Bonnie ‘Prince’ Billy sells premium scent

By | Published on Thursday 6 December 2012

Bonnie 'Prince' Billy

Following in One Direction and Katy Perry‘s fragrant wake in this week’s ‘music celeb-designed scent’ news slot is slightly less obvious scent-designing music celeb Bonnie ‘Prince’ Billy, who’s just… well, designed a scent.

Songwriter Will Oldham, who also has coffee and condom-based promotional enterprises on the go, is now selling bottles of unisex ‘intoxicant’ ‘Bonnie Billy’, a “mystical, swirling dance” featuring topnotes of Egyptian jasmine, mukhallat and Assam oud. Fancy.

NB: It costs $22 per 5ml.


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