British indie types Brother have announced that they are changing their name to Viva Brother after a US-based “powerhouse Celtic tribal trio” of the same name threatened legal action.
In the past, many bands have come up against similar troubles in the US, of course. The Beat became The English Beat in the States, Suede became The London Suede, and The Charlatans opted for The Charlatans UK when Stateside. Brother, however, have decided to change their name in all territories having recognised, correctly, that in a global music market linked up by the internet, having a different name in one country is confusing for everyone.
Viva Brother frontman Lee Newell said of the name change: “A long time ago in a galaxy far far away three men decided one day that it would be a good idea to start a band called Brother. Many, many years later four frighteningly handsome devils in the desolate, post apocalyptic wasteland of Slough decided to do the same thing. But something called ‘litigation’ got in the way. However with this out of the way we do finally feel free. Brother is dead. Long Live VIVA BROTHER!”