American blog and website operator Buzzmedia has announced that it is relaunching under the name SpinMedia. This follows the company’s purchase of the iconic American music magazine Spin last July, and comes as the firm raises another $15 million of funding.
Although Buzzmedia closed Spin’s print operation after acquiring the mag, bosses seem confident that the brand’s future online is strong. The name-change also better differentiates the company from the ever-expanding Buzzfeed, which officially launched its UK operation yesterday.
The company’s new CEO Steve Hansen, who replaces now Executive Chair Of The Board Tyler Goldman, told CMU: “At our core, we understand how to tap into fan obsessions across pop culture and music through authoritative brands that connect with one in four millenials. Now, we’re strengthening our lead with a completely new technology infrastructure that better serves fans, delivering them compelling content and creating unforgettable experiences that they can consume anywhere, anytime with an unmatched richness and depth. We’re also creating unique advertiser integrations that leverage our brands’ abilities to connect with consumers online and offline”.
He added: “Our mission has never wavered. We indulge our obsessive passion for culture – and invite you to come along. Our users are like us, sharing our passion and thirst for more. That thirst is rarely quenched. There is always a new band, new song, new fashion, new drama. Today’s digital world gives us unprecedented opportunities to connect our audience to the things they love. We believe that the story only begins when the publish button is pushed”.
The company will be split into two divisions, SpinMedia Music and SpinMedia Entertainment. Online brands within the group, other than Spin itself, include Celebuzz, Buzznet, Idolator, Stereogum, Videogum, Hype Machine, XLR8R, PureVolume, Gorilla Vs Bear and Brooklyn Vegan.