Celador buy Portsmouth FM, merge it with Southampton and Winchester service
By CMU Editorial | Published on Wednesday 14 July 2010
Celador Radio have bought Portsmouth radio station The Quay, which was facing closure after its owners Portsmouth Football Club put it into administration last week.
Celador will use The Quay’s frequency as a Portsmouth outpost of its new South coast radio service The Breeze, which is due to go on air in near by Southampton and Winchester at the end of the month. In Southampton and Winchester The Breeze will replace Play Radio, a radio service that only went live on FM last summer, and which Celador acquired back in April.
The Breeze will be aimed at the 40 plus audience and broadcast “classic and contemporary easy listening music”. It’s thought Celador’s purchase of The Quay from Portsmouth Football Club will include rights to air coverage of their matches.