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Media
Channel 4 to air One Direction documentary
By Andy Malt | Published on Friday 3 May 2013
You might think that a 3D, Morgan Spurlock-directed documentary following One Direction around is quite enough to be getting on with for one year. Not so, says Channel 4. Well, not in quite those words. Basically, what I’m saying is that Channel 4 is going to air a documentary about the group later this summer as part of its ‘Cutting Edge’ series.
Directed by Daisy Asquith for Mentorn Media, the hour long programme, entitled ‘I Heart One Direction’, will examine 1D’s rise to fame after forming on the 2010 series of ‘X-Factor’, and how they have used social media to boost their popularity to the levels they stand at today in such a short space of time.
Channel 4 Commissioning Editor Emma Cooper said: “I am incredibly excited about this Cutting Edge film and proud to call myself a fellow ‘Directioner’. It’s brilliant to have Daisy Asquith involved who I know will make a young and joyful documentary that will give a voice to the millions of the 1D fans who love and follow them obsessively”.
Mentorn Media Executive Producer Tayte Simpson added: “We are delighted to be making this film showing what it is like to be a ‘Directioner’. It will offer a fascinating insight into a new breed of idol worship. Social media has created huge communities which connect millions of fans in a way that was never possible before. One Direction’s use of social media to diarise their inner thoughts gives fans a sense of intimacy and ownership, fuelling strong emotions”.
