It seems Citibank have tired of the efforts of one of their major debtors, EMI, and are going to weigh in and show them how a record company should really be run. Well, sort of. Well, not at all, actually. But they have signed a new deal with Bob Dylan to give away his first ever Christmas album to the thirteen million customers enrolled in their rewards programme.
I’m not sure I’d class a Bob Dylan Christmas album as a reward, to be honest, but Citibank spokeswoman Nancy Gordon said that it would have “high appeal” to the bank’s customers, so maybe I’m missing something. I guess we’ll all find out when ‘Christmas In The Heart’ is released next month. Dylan has said that he’ll give all proceeds he gets form the album to charity, too. So that’s nice.
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