CMU Beef Of The Week #144: Beyonce v Buzzfeed
By Andy Malt | Published on Friday 8 February 2013
Last Sunday, everyone (except perhaps PETA) seemed to agree that Beyonce’s half time performance at the Super Bowl, complete with Destiny’s Child reunion, was pretty good. Spectacular, you might say. Or you could go with fierce, as Buzzfeed did.
The website compiled what it decided were 33 photographs which depicted the “fiercest” moments in Beyonce’s show, similar to another collection following her rendition of the US national anthem at Barack Obama’s inauguration. The word ‘fierce’, just in case you’re not clear, was being used as shorthand for ‘really very good indeed’.
That’s not how Beyonce’s rep at US PR firm Shure Media saw it though. They looked through and decided that the article had been designed to make the singer look bad. “There are some unflattering photos on your current feed that we are respectfully asking you to change”, they wrote in an email. “I am certain you will be able to find some better photos”.
How do we know this? Because the email triggered what is known as ‘the Streisand effect’ (an attempt to suppress information leading to further publicity of said information), after Buzzfeed published that email on its website, along with the seven pictures the PR had identified as being “the worst”.
So, here in all their glory, are seven pictures featuring Beyonce’s concentrated awesomeness for you to look through.