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Business News Education & Events
CMU launches new training courses
By CMU Editorial | Published on Wednesday 20 February 2013
CMU Insights, the training and consulting side of CMU, today announces the launch of six new training courses, plus new dates for its popular multi-session programme ‘Music In 2013’.
The new courses have been developed in response to trainee feedback, and offer valuable insights into music rights, music PR and digital marketing through six half-day courses. These in depth new four hour sessions provide valuable and practical knowledge about the ever-changing music business in a compact form, perfect for the busy music industry professional.
The new half-day courses, with first edition dates, are as follows:
Music Rights
Understanding Music Rights & Licensing – 6 Mar
Managing & Monetising Music Rights – 13 Mar
Promoting Music
Understanding Music Media & PR – 20 Mar
Getting More From Media – Advanced Music PR – 27 Mar
Social & Digital Marketing
Social Media & Fan Engagement – 14 Mar
Marketing, Metrics, Analytics & Advertising – 28 Mar
New dates have also been announced for ‘The Music Business In 2013’, CMU’s multi-session course that provides a complete overview of the new music industry, with a particular focus on music rights, marketing and PR, and the changing nature of artist deals. Taught via ten weekly two-hour Monday evening sessions, the next programme begins on 8 Apr. Though for those eager to learn faster, a fast-track option has also been launched, consisting of four hour weekend sessions that kick off on 16 Mar.
Commenting on the latest round of courses, CMU Business Editor Chris Cooke, who heads up CMU Insights, said: “In a fast-paced and rapidly changing industry it pays to step back from time-to-time, review how things work in music, and assess the latest trends and developments in this business. But with time always of the essence, we’ve launched these new in depth compact courses to fit in with the busy music business professional’s schedule, offering in depth insights in one afternoon, or over a number of weeks in the evening or at the weekend, whatever works best”.
For more information on CMU’s training courses, visit this page.
