Deezer yesterday announced a strategic partnership with Artrocker which will see it provide free streaming audio via the music magazine’s website.
The streaming music service will sponsor the reviews section of Artrocker online, making streams of featured albums available for free through the browser. A ‘jukebox radio’ service featuring tracks selected by Artrocker journalists will also be available via both the Artrocker site and within the Deezer platform.
Deezer’s announcement of the partnership notes that where its player is embedded on the Artrocker site, music will play through the browser without the user having to install any software, “unlike certain other streaming services”, a reference, of course, to Spotify’s recently launched Play Button widget, which let’s media embed playlists, but which then opens up the Spotify player to actually stream the content (forcing an install for those not already using the streaming service). That said, a sign-up is required on the Deezer/Artrocker service if users want to listen to any more than a 30 second preview of any one track.
Confirming the partnership with Deezer, Artrocker’s Commercial Director Chris Hornby told CMU: “We are excited about working with Deezer as they not only provide us the perfect platform to broadcast our reviews sections, which we are very proud of, but the partnership also allows us to extend our brand to a larger and more diverse audience. The launch of Artrocker Jukebox Radio is something we have always wanted to do since starting Artrocker, so we are over the moon that people will be able to visit www.artrocker.tv and listen to the non-stop brilliant cutting edge music we so passionately champion”.
Meanwhile Deezer UK’s Mark Foster said: “We are thrilled to be entering into this partnership with Artrocker. Always at the forefront of new music, Artrocker is the go-to destination for discovering the best music and as such this partnership marks an exciting new chapter in Deezer’s commitment to helping users discover new artists, and songs they will come to love”.
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