Deezer will today unveil an App Studio aimed at furthering partnerships between the streaming music service and app developers.
Part of the Open Deezer initiative, the new exchange aims to both assist developers interested in integrating the music service into their own apps, but also to enable tech firms to create apps for use within the Deezer platform.
The latter moves Deezer more into Spotify territory, which opened up its platform for third-party apps just under a year ago. In the main Spotify has relied on third parties, through apps, to add editorial and discovery tools to the streaming service, while Deezer has its own editorial content. However, that’s not stopping Deezer from encouraging others to editorialise as well.
For punters an App Centre will launch providing access to Deezer integrated apps available, including at launch apps from [PIAS], Shuffer.fm, Deezer staff and recent Hack Day events.
Commenting on the apps initiative, Deezer founder Daniel Marhely told CMU: “Deezer’s music service is built around discovery so we need it to be continuously fresh and engaging for music fans. That is why we developed our Open Deezer programme as an invitation to the boldest and most innovative developers to take music discovery to the next level. Similarly we’re building smart partnerships to better integrate music into apps and the web – with an eye to making it easy to share music with friends when you’re on the go, wherever you may be”.
The appy developments accompany some other bits of new music discovery functionality that has been added to Deezer this week. The upgrades precede a press conference to be staged by Spotify next week where it too is expected to announce some new developments and revamps.