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Digital
Ditto Music provides indie artist videos to VEVO
By CMU Editorial | Published on Wednesday 2 May 2012
VEVO has announced a new partnership with digital distribution platform Ditto Music, giving thousands of independent and unsigned artists access to the platform throughout the US and Europe.
It opens up the option for smaller artists and labels to have a presence on the YouTube-powered video site, which began primarily as a home for major label content. As VEVO’s big thing is that it has only premium content and therefore can sell advertising at a higher rate than YouTube itself, presumably participating artists and labels can earn more via the VEVO site than a conventional YouTube presence.
VEVO’s president and CEO Rio Caraeff told CMU: “VEVO supports independent artists and we’re thrilled to team-up with Ditto Music to help new acts reach global music fans”.
CTO of Ditto Music Jay Kerr added: “We’re really proud to be able to offer this. VEVO is an incredible service and this means that a whole new wave of indie artists will be able to take advantage of video monetisation”.
More information from www.dittomusic.com
