Digital

DJ Shadow strikes up partnership with BitTorrent

By | Published on Wednesday 25 July 2012

DJ Shadow

The BitTorrent company behind the file-sharing technology of the same name, which is employed by many illegal file-sharers of course, has announced an alliance with DJ Shadow. BitTorrent will promote the producer’s previously reported new album ‘Hidden Transmissions’, which will contain rarities and unreleased material from the 1990s, pre-orders for which are now being taken.

BitTorrent users will be invited to download a free digital package including three tracks from the record, plus videos and photos. They will then also be invited to “support” the DJ by downloading a new bit of RealPlayer software, with BitTorrent and Shadow seemingly getting a commission every time a fan does so.

BitTorrent’s Director Of Marketing Matt Mason told reporters: “This is the first time ever that an artist has worked directly with BitTorrent to monetise content. It is kind of a giant leap forward”.

While BitTorrent has become favoured by many illegal file-sharers in recent years, the tech company itself is not involved in any of the piracy services that utilise its technology, though its relations with the music industry have nevertheless suffered over the years because of its association with file-sharing.

As previously reported, in addition to the rarities record, Shadow also plans to release a best of box set later this year.


GET MORE CMU


SIGN UP TO CMU FOR FREE | GO PREMIUM | LISTEN TO THE CMU PODCAST | GET TRAINED

OR READ MORE ABOUT: |

  • CMU Podcast: SFX, RIAA, PRS/PPL, Rita Ora
  • US trade groups say Canadian copyright reforms haven’t gone far enough
  • Bloc announces 2016 festival to be its last
  • IMMF on major labels’ equity share commitment: “It’s how you share that makes it fair”
  • Edith Bowman heads up relaunched Virgin Radio presenter line-up
  •