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Durex launches ‘Intimate Sessions’

By | Published on Monday 22 July 2013

Dure Intimate Sessions

So, earlier this month when denying that Durex had any involvement with Daft Punk’s promotional condoms, a spokesperson for the company said: “We do hope that by using Durex condoms, music-lovers will continue to make sweet music together and have great sex!”

Well, you’ll be pleased to know the Durex marketing people have been working on better copy since then. The company has announced a new music initiative – Durex Intimate Sessions – which will see the company putting on a series of exclusive gigs in small venues. The 250 capacity shows will feature AlunaGeorge, Little Comets, Wretch 32 and Tribes, and will only be open to competition winners. The shows, Durex’s tagline for them informs us, are all about “getting you closer to the music. And each other”.

OK, that makes it sound like they’ve organised a series of orgies with live bands playing, but you have to admit anything’s better than “make sweet music together and have great sex”.

Packets of Durex Ultra Thin Feel condoms sold in Boots will have special codes printed on them, every code allowing its owner to register to win tickets. Which means, as the site puts it, “you can enter as many times as you like”. But not with the same condom, obviously. It’s also that suggested that being able to enter the competition more times if you buy more condoms is “the perfect excuse to ‘run out’ of Durex quicker than usual”.

Oh, Durex.



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