EMI Nordic has launched five new iPhone apps for some of its artists, including CMU favourite Susanne Sundfør. As well as offering the usual features like biogs, videos and gig listings, and social functions handled by Mobile Backstage, Spotify Premium subscribers are also able to listen to music by the artists within their standalone apps. As well as Sundfør, the other four artists involved are Morten Abel, Alina Devecerski, Christopher and Magnus Uggla.
Interestingly, this means that the participating artists’ complete catalogues are now available on Spotify beyond Scandinavia via EMI Nordic. In Sundfør’s case this means previously unavailable music is again available in the UK, despite the scheduled release of three of her albums by indie label Sonnet Sound later this year.
EMI Music Nordic’s Head of Innovation & Insight, Paul Sonkamble told CMU: “We have specifically collaborated with five artists whose fans value being able to consume music portably and want to feel closer and more connected with the artist through social media experiences. By partnering with Mobile Backstage and Spotify, two cutting edge digital innovators, we have created five apps that enable artists to reach and interact with their fans like never before, whilst providing fans with a plethora of ways to connect with the fan community and immerse themselves in their favourite artists’ music”.
As previously reported, EMI’s Nordic division launched its Innovation & Insight team and Innovation Lab last year to “help develop and promote innovative solutions and operational best practices throughout the region and which can be shared throughout EMI Music”. With the sale of EMI Music to Universal now all but complete, it’s unclear exactly what will happen to this department, though clearly work carries on for the time being.
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