Friday 13 April 2012, 11:32 | By

EMI Nordics launches Innovation Lab

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EMI

EMI’s Nordic division yesterday announced the launch of an Innovation & Insight team and Innovation Lab to “help develop and promote innovative solutions and operational best practices throughout the region and which can be shared throughout EMI Music”. The new team will be headed up by Stockholm-based Paul Sonkamble.

Confirming the new division, EMI Music Nordics Chairman Stefan Blom told reporters: “The Nordic countries have long been at the forefront of innovation both creatively and commercially in music and so by forming our new Innovation & Insight team and Innovation Lab we’re creating a structure and resource that will enable us to further develop our best-in-class capabilities and ensure that EMI Music continues to provide our artists with the smartest, fastest and most effective service possible”.

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