Essential announces new deals
By CMU Editorial | Published on Thursday 21 June 2012
UK-based distributor Essential Music & Marketing has announced a number of new deals, including new partnerships with US-based rock independent Razor & Tie, Nashville-based label Thirty Tigers, Canada’s Hidden Pony, and Australian label We Are Unified, an imprint of the Staple Group. The new deals come as the distribution and marketing firm boast three artists simultaneously in the current UK Top 20: The Cult, Paul Buchanan and The Enemy.
Commenting on the new deals, Essential MD Mike Chadwick told CMU: “Essential Music And Marketing is really pleased to be signing up such venerable international labels; Razor & Tie particularly has been in our sights for a while and to have them on board is a real coup. These North American partnerships are exactly where we want to be expanding as a company and having such success so early on for our US office is a testament to the ability of our US CEO Erik Gilbert and his team”.