Digital promo distribution service Fatdrop has announced a restructuring of its pricing, which the company hopes will attract more high volume users, such as large PR agencies, distribution companies and major labels. The changes went live yesterday, with all packages including a number of standard features, including anti-piracy searches and watermarking.
The suggestion that major labels will take on the Fatdrop system is possibly optimistic, with EMI and Sony already using their own bespoke promo platforms, but at least there’s hope that one day PlayMPE, which Warner and Universal still use for digital promos, will die the death it so deserves. And a few less indie labels using Push Media Promotion wouldn’t go amiss either.
More information here.
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