Gangnam Style generated $8 million in YouTube ad revenues
By Andy Malt | Published on Wednesday 23 January 2013
As well as revealing that Google at large generated revenues of $50 billion last year, a financial update from the web giant yesterday also claimed that Psy’s ‘Gangnam Style’ has generated over $8 million in ad revenues via YouTube since going online last summer.
It was estimated last month that the six month old novelty track and internet phenomenon had generated about that much in total, including download revenues and sync deals in addition to YouTube revenues. The Google figures would suggest Psy’s big hit may have been even more profitable to date, though it’s not clear how much of that $8 million in ad income went to the artist and his business partners.
With ‘Gangnam Style’ having been viewed 1.23 billion times to date, that stat suggests the video was earning about $6.50 for every 1000 streams, which would suggest ads around the promo were being sold at a premium, which figures given just how big a hit the cheesy-k-pop+silly-dance phenomenon became last year.