Monday 30 April 2012, 11:49 | By

Approved: Swim Deep (TGE Gig Previews 2012)

CMU Approved

Swim Deep

Even if the 1990s grunge-pop revival isn’t quite your thing, don’t let the sight of acid-wash denim, distressed Nike hi-tops and amateurish skateboarding in West Midlands quartet Swim Deep’s video debut ‘King City’ detract from the band – part of Birmingham’s blossoming ‘B-Town’ co-operative – or the track itself.

Pitched with no slight sense of shy ambition, its main refrain (“With the sun on my back it’s a nice day/I would never ch-choose any other way” – ironic given the video’s grey scenery) is nothing if not relatable, though its ‘Beach House on a carousel’-style synths touch on the palatial. Almost.

And ‘King City’ isn’t a one-off, there’s also its reverse side, ‘Beach Justice’, to consider. Furnished with its own self-contained chorus line (“She gets up and I’m still awake/Please go easy on me, Sunday”), this chaste guitar shuffle is just as listenable as its A-side other half. The single is set for release via Chess Club on 14 May, and you can preview both tracks below.

But before that, Swim Deep will play two shows at The Great Escape, both on 11 May. First they’ll be down at the Psychosocial Basement at 7.15pm, then less than two hours later they’ll have dragged all their gear up to The Loft at 9pm.

To read more Great Escape gig previews from the CMU team, head over here.


  • Federal appeals court agrees to review pre-1972 case
  • Fake Glastonbury ticket seller facing prison
  • IFPI puts out vinyl stats ahead of Record Store Day
  • Olly Murs and Caroline Flack to host X-Factor
  • Why music people should #VoteForMusic
  • CMU Beef Of The Week #250: Fifteen tips for a better beef