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Brands & Merch Business News Live Business
Hard Rock no longer Calling
By Aly Barchi | Published on Tuesday 24 September 2013
Hard Rock International has confirmed that its London-based rockathon, Hard Rock Calling, won’t take place in 2014. Presumably Springsteen can’t make it.
Active annually since 2006, HRC was the result of an alliance between the retro-rock café and Live Nation, and was originally based in Hyde Park, but moved this summer to Queen Elizabeth Olympic Park after Live Nation decided not to compete for the licence to stage music events in the former. It’s not clear if the change in location was behind Hard Rock’s decision to withdraw from the event; perhaps they actually preferred it when you couldn’t quite hear the music.
Following Hard Rock’s announcement, Live Nation issued a statement confirming that it is now seeking a new partner for its ‘Calling’ festival brand. In a Facebook post the live giant wrote: “Live Nation Entertainment notes today’s announcement by Hard Rock International, regarding their decision not to sponsor a rock music event in London in 2014. Following record ticket-demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful ‘Calling’ franchise”.
The company added: “After six years of rising ticket sales for ‘Hard Rock Calling’, Live Nation intends to build on this popular rock festival event. Further details about venues and timings for 2014 events will be made in due course”.
