Artist News Gigs & Festivals

Hit Factory festival back on

By | Published on Tuesday 16 October 2012

Hit Factory Live

With organisers having worked out that aging Stock Aiken & Waterman fans and rain just don’t mix, the Hit Factory Live event, originally due to take place in Hyde Park during the summer, has been moved indoors, with a pre-Christmas date at The O2 on 21 Dec.

As previously reported, the original date for Hit Factory Live, designed to celebrate the 25th anniversary of the launch of Pete Waterman’s pop label PWL, was cancelled after Live Nation’s Hyde Park stage area became waterlogged after weeks of heavy rain. The midweek bash was called off to allow the live firm to bring in a forest’s worth of wood chip, to make the site usable for other weekend festivals and the subsequent Olympics gigs.

Although the weather-damage excuse for the cancellation of the original event was credible, there were rumours that ticket sales for the Hit Factory extravaganza had not gone as well as hoped. Whether or not that was true, a last-Friday-before-Christmas indoor bash actually seems more sensible for this event, which will feature sets from Jason Donovan, Rick Astley, Bananarama, Steps, Sinitta and more.

Whether the promised Kylie and Jason reunion can be delivered at the new date isn’t yet clear. Asked about that by the Official Charts Company website (which is a media partner on the event for some reason), Waterman himself said, somewhat vaguely (given Kylie wasn’t technically on the actual bill of the summer date): “Everybody’s on the bill that would have been on the bill at Hyde Park. As ever, I can’t give away too many secrets. The thing with all these things is, you have to wait and see!”

Tickets go on sale on Friday.