Brands & Merch

Hold Steady vocalist creates bespoke beer

By | Published on Friday 16 March 2012

Craig Finn

Elbow, The Rifles, and even Hanson have all made previous announcements regarding selling their own especial brand of ale. So, who’s next to join the ever so slightly slurry band-brewed beer market? Why, Craig Finn of American alt-rock sorts The Hold Steady, of course, who has collaborated – as did The Rifles – with bespoke booze manufacturers Signature Brew.

Ironically, given the links between alcohol misuse and coronary disease, it borrows its name (‘Clear Heart’) from the title of Finn’s solo album ‘Clear Heart, Full Eyes’.

Says Craig: “When I set out to make this beer, I was going for something with a clear taste and full flavour. Instead I got a pretty decent buzz. We had a great time creating this beer and I hope you enjoy it as much as I do”.

Described as containing “a melody of bitterness and citrus notes”, it’s due to be stocked online and at selected outlets, but also at Finn’s headlining date at the London-based Hoxton Bar & Kitchen on 29 Mar. Enjoy!


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