Thursday 21 April 2011, 11:33 | By

Hostess forms alliance with Warner

Music Business

Hostess

Japanese independent music distributor Hostess Entertainment has announced a new partnership with Warner Music which will enable it to provide distribution services to the labels and artists it represents elsewhere in the South East Asian market, including Hong Kong, Korea, Taiwan, Singapore, Malaysia, Thailand, Indonesia and Philippines.

Exactly what Warner services Hostess makes use of will vary from client to client. The first albums to be distributed through the new partnership will be Radiohead’s ‘The King Of Limbs’ and Adele’s ’21′.

Confirming the new partnership, Warner Music Asia Pacific President Lachie Rutherford told CMU: “Hostess is one of Japan’s most forward-thinking music companies and we are delighted to be partnering with them. We are honoured that, through Hostess, we will be working with these extraordinary labels and the world-class artists they represent, connecting them with fans and delivering new commercial opportunities across South East Asia”.

Hostess chief Andrew Lazonby added: “I’ve enjoyed following the progress and success of Lachie Rutherford and Calvin Wong’s Warner Music operation in South East Asia over the past few years, and they lead the way as a region-wide, proper music company with no lack of forward drive. With the time being right for Hostess to now expand the territories in which we can provide our unique range of services to artists, managements and labels this was a very easy decision to make in terms of local partner, and we’re looking forward to delivering a lot of excellent new music, with Warner, to fans across the region”.

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