Winners and performers from Wednesday night’s BRIT Awards have seen “massive sales uplifts” according to the Official Charts Company, with Ben Howard, Mumford & Sons, Emeli Sandé, Muse and Frank Ocean amongst the biggest beneficiaries of post-BRIT watching iTunes purchasing.
Based on just two hours of sales after the BRITs show aired, Ben Howard, perhaps the surprise double gong winner to many more casual music consumers watching at home, has seen sales of his album ‘Every Kingdom’ surge by 320%, while sales of the track he performed at the awards, ‘Only Love’, spiked 1156%.
Of course percentage uplifts in these scenarios sometimes tell you more about how little an artist was selling before a big event than anything else, but pop labels will seemingly be pleased with the sales results of this year’s BRITs bash, which scored TV ratings of over 6.5 million, its biggest audience in a decade.
The awards also generated plenty of column inches and social media chatter, even if half the media coverage was the customary “what a bland show / what a sorry batch of winners / who buys this shit?” kind, while a big slice of social activity was centred on One Direction fans arguing with the Mumford faithful. Good times.
Coming up the Official Charts Company’s list of the albums that have seen the biggest post-BRITS uplift, but first some words from charts chief Martin Talbot: “As well as picking up two awards, Ben Howard and Emeli Sandé were the clear winners from the BRITs sales impact overnight. The fact that Howard’s album quadrupled its sales is remarkable given that that only two hours’ worth of post-awards sales count towards today’s numbers – but it was also a great night for sales for Frank Ocean, Mumford & Sons, Muse and Taylor Swift”.
BRIT sales winners (with sales uplift in brackets):
1. Ben Howard – Every Kingdom (320%)
2. Frank Ocean – Channel Orange (136%)
3. Mumford & Sons – Babel (110%)
4. Muse – The Second Law (103%)
5. Mumford & Sons – Sigh No More (95%)
6. Taylor Swift – Red (92%)
7. Justin Timberlake – Justified (76%)
8. Robbie Williams – Take The Crown (66%)
9. Emeli Sandé – Our Version Of Events (62%)
10. Lana Del Rey – Born To Die (52%)
SIGN UP HERE for free CMU music news in your inbox every week day with the CMU Daily