Indy considering cheaper spin off title for twenty somethings
By CMU Editorial | Published on Monday 18 October 2010
The Independent is expected to launch a new newspaper – or possibly an alternative edition of The Indy – aimed at the kids. Well I say “kids”, twenty somethings. But I’m now at an age where I feel comfortable patronising people in their twenties.
According to The Guardian, the new title could be announced this week, and would probably carry some Indy articles and some original content. It is thought the paper wouldn’t have its own Editor, but might be overseen by some of the younger journalists Independent boss Simon Kelner has moved into relatively senior roles of late.
The move might be an effort to appeal to younger news junkies, many of whom have shunned printed newspapers for online and broadcast news services. It’s thought the paper will retail at the much cheaper 20 pence. Whether the aim is to actually turn said younger readers into loyal print readers, or, instead, drive them towards the Independent’s website isn’t clear.
Some have speculated that by introducing a cheaper edition of the Indy this project is really a stepping stone towards making the whole paper a free title, certainly in urban areas, providing a quality paper alternative to Metro. The Independent bosses have always denied going free is on their agenda though, despite the fact their sister title, the London Evening Standard, has enjoyed some success by going that route.