Coachella has announced that its online audience increased by over 30 million people during this year’s festival, after 30,000 attendees registered to ‘live click’ around the site using RFID-enabled wristbands to check in and update their statuses on Facebook.
The technology was powered by Intellitix, which offers various RFID solutions for festivals, including access control, cashless payment systems and the reduction of counterfeit tickets.
Intellitix head Serge Grimaux told CMU: “Coachella is renowned for being a frontrunner in the festival industry, and using RFID technology to unite the festival community and the online networks of fans was truly a momentous occasion. The phenomenal response to the Live Click shows how important these new ways of connecting to social media will become”.
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