Brands & Merch

Jagermeister sponsors Charlie Simpson to break ‘world’s coldest gig’ record

By | Published on Friday 24 August 2012

Charlie Simpson

So keen is Charlie Simpson to break the Guinness World Record for playing the world’s coldest gig, he’s only volunteered to go to sub-arctic Siberia as part of a stunt sponsored by Jagermeister.

Fortified – I’m assuming – with 100 shots of that very spirit, Simpson will fly to the remote town of Oymyaok (population 470) to perform an ‘Ice Cold’ set in temperatures of -40˚C.

He says: “The Jagermeister Ice Cold Gig is by far one of the biggest challenges of my career, but I’m really excited to get out there and see a part of our planet that very few people will ever get to visit. It’s not really an option to play my guitar wearing gloves, so I just hope my fingers don’t freeze”.

The fate of Charlie’s fingers will be decided when the gig takes place on 24 Nov. More info here.


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