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Brands & Merch
Japanese Popstars to soundtrack Caterham F1 team
By CMU Editorial | Published on Wednesday 29 February 2012
The Japanese Popstars have announced an interesting brand partnership with the newly named Caterham F1 team. The Northern Irish dance trio will soundtrack the Formula One racing team’s 2012 season. A series of EPs containing tracks featured in promotional videos for the team will be released throughout the year, beginning with ‘RS27’ in the near future, and the band’s logo will appear on the company’s cars.
The Japanese Popstars told CMU: “It’s great to be involved with Caterham F1. They are a young team on the grid which makes it so exciting for us to be involved with something so fresh. There are relative similarities that resonate with us and the race team. The sheer crowd pleasing power they are achieving at each race is what we try and do with every track we produce and festival we play. To be able to write music for something totally unique as this is equally a pleasure and an honour”.
Tom Webb, Caterham F1 Team Head of Communications, added: “We are delighted that we have been able to unveil the partnership between The Japanese Popstars and our team. We think it’s probably a first for F1, showcasing a band on our car and in the content we use to take our fans into the heart of our team, and it is down to a good idea being made possible by the commitment and energy of a lot of very good people”.
A portion of ‘Shells Of Silver’, a track taken from the ‘RS27’ EP, can be heard here:
