Remember that ‘Cruel Winter’ trailer rumoured to be preceding a seasonal new LP by Kanye West and his GOOD Music collective? Well, apparently it’s unofficial, was meant to be a private pitch to ‘a client’, and has nothing to do with either Kanye or GOOD Music. So, that’s that.
Speaking to Fuse TV, the promo’s director Austin Christianson has said: “Without getting into many details, I will say that the trailer was independently made and the video is essentially a concept trailer. It’s used for pitching an idea and/or concept to a client. The video was being used for pitching purposes and it’s naturally intended only for the client to see”.
Whether or not that ‘client’ was in fact Kanye West, it still seems – given certain comments made by GOOD associate rapper Q-Tip – that West and GOOD still intend to make this one a ‘Cruel Winter’ via a new ensemble LP.