Monday 3 December 2012, 11:43 | By

Katy Perry fragrance franchise acquired by Coty, new scent “almost finished”

Brands & Merch

Katy Perry

Beauty brand Coty has acquired the rights to Katy Perry’s line of fragrances, as so far comprises past scents ‘Purr’ and ‘Meow’. Perry’s third perfume is on its way in the new year, apparently, and will presumably be titled something like… well, I’m guessing it’ll be a cat noise. Or something less imaginative, like ‘Cat’.

Billboard quotes Perry as saying: “Coty has become my partner. We are working on the next fragrance, which is almost finished. Everything is like a year off. It’s not because we need the year. It just takes that much time”.

Coty President Renato Semerari adds: “We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty. Katy is original and daring, and her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation”.


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