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Kevin Rowland’s Dexys sign to BMG

By | Published on Friday 9 March 2012

Dexys

Dexys Midnight Runners, who – if this press release is to be believed – we’re meant to just call Dexys these days, confirmed earlier this week that they will work with BMG on the release of their new album ‘One Day I’m Going To Soar’, the band’s first studio recording since 1985’s ‘Don’t Stand Me Down’.

Although the v2.0 BMG, launched in 2008, has focused in the main on music publishing, it’s always had ambitions in the sound recordings space too, and has acquired some master recording rights along the way. However, the new BMG has no intention of becoming a traditional record company, and in terms of new recordings is looking for partnership deals, managing and marketing releases in partnership with the artist and their management, who in turn have more control and earn a higher royalty.

Confirming this approach is what attracted Dexys and its driving force Kevin Rowland to BMG, the band’s manager Tim Vigon told CMU: “When you’re talking about one of the most legendary artists the UK has ever produced, it’s important to be able to hand-pick a team that has the necessary clout and passion. The BMG model has given us that freedom. BMG are very committed and we have worked out every detail of this release together. It’s a team effort and feels very exciting”.

Giving the BMG take on the deal, the firm’s SVP of UK Alexi Cory-Smith added: “Artists are increasingly demanding a say in the way their music is sold. They want transparency and an alternative to the old-style record deal. That is what the BMG masters deal is about”.

Meanwhile, focusing on the Dexys deal in particular, BMG’s Manager of Masters UK Danny Watson said: “It is a huge honour to work with Kevin Rowland and Dexys. The album is extraordinary and is set to be one of the musical highlights of 2012”.



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