American rocker Kid Rock has announced that he is cutting the costs for his fans on his upcoming US tour offering a plethora of tickets for every show for just $20 while also working with venues to keep the costs of food, drink and parking down too.
Concurrent to that, Rock and his promoters will also sell premium seats at the shows in the style of a secondary ticketing site, ie to the highest bidder, the plan being to maximise revenues that way to subsidise the $20 seats, and at the same time make it harder for touts to profit from the enterprise. And, on top of all that, the very best seats in the house (assuming you count front row as best) will be distributed to fans via a random allocation.
Although by no means the first artist to offer tickets deliberately priced some way below market value in a bid to ensure the ‘real fans’ can get in, the scale of the economies being offered, and on amphitheatre tour at that, are pretty impressive here.
Announcing the tour plans earlier this week, Kid Rock said: “Everyone knows the economy is still hurting people across the country, but I didn’t want that to be a reason why everyone couldn’t get out and enjoy themselves on a summer night. So we’re going to throw the biggest and best party ever, with prices across the board that are reasonable and transparent. No hidden fees, no gimmicks”.
He added: “We’re not sparing any expense on this tour, we’re going over the top as always, but that doesn’t mean we’re going to ask the fans to pay more. If this works we’re going to play to packed houses of fans who appreciate what we’re doing. If it doesn’t, might be a long summer. But someone has to go out there and fight these high prices and change things up, and I’m lucky enough that I can afford to take a pay cut. $20. Best night ever”.