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Digital
Last.fm and Musicmetric announce analytics alliance
By CMU Editorial | Published on Wednesday 14 March 2012
Last.fm yesterday confirmed at SxSW a new partnership with Musicmetric, the London-based analytics company that helps bands monitor their online presence and fanbase.
The deal will see some of Musicmetric’s tools added to Last.fm’s industry facing Music Manager platform, meaning that as well as being able to mine Last.fm’s data, signed up artists and labels will have access to other stats about their online performance. A premium version of Musicmetric’s stats service will be also be available to Last.fm Music Manager users in due course.
Confirming the partnership, Musicmetric’s CEO Gregory Mead told CMU: “This integration is our first step into opening access for emerging artists to the kind of analytics previously only available to major companies. Having an idea of where fans are engaging with music by an artist, and where they can grow their level of visibility both online and offline is so essential to new or unsigned bands trying to cut through the noise today”.
Meanwhile Tom Lisack, VP Content & Artist Relations at Last.fm owner CBS’s Interactive Music Group added: “By integrating Musicmetric’s analytics dashboard into Last.fm’s Music Manager, we’re now able to offer artists and labels access to improved data and information surrounding their fans social media presence and listening habits across the web. Last.fm’s purpose is to help emerging artists and this integration gives them unprecedented access to the tools they need to succeed online”.
