Live Nation will pay London’s Royal Parks over a million pounds in rental fees to stage various live entertainments during the Olympics, according to Event magazine. The exact figure isn’t known, that much information having been gained via a freedom of information request
As previously reported, the live music giant will stage various events in Hyde Park, Victoria Park and Trafalgar Square during the London games, including high profile ticketed concerts at the opening and closing of the proceedings and a bunch of free more low key events, as well as providing screens via which tourists and locals will be able to watch coverage of some of those sporty things due to take place alongside the big Olympics Festival Of Brands And Sponsorship.
According to Event, Live Nation will cover its costs via merchandising, the sale of food and drink concessions, hospitality packages and, presumably, ticket revenues from the bigger events. The live music firm has an existing relationship with the Royal Parks, of course, via the stage it operates in Hyde Park each summer, which hosts the Wireless and Hard Rock Calling concerts amongst other things.