Monday 30 April 2012, 11:33 | By

Live Nation will pay over a million to put up Olympic stages

Business News Live Business

Live Nation

Live Nation will pay London’s Royal Parks over a million pounds in rental fees to stage various live entertainments during the Olympics, according to Event magazine. The exact figure isn’t known, that much information having been gained via a freedom of information request

As previously reported, the live music giant will stage various events in Hyde Park, Victoria Park and Trafalgar Square during the London games, including high profile ticketed concerts at the opening and closing of the proceedings and a bunch of free more low key events, as well as providing screens via which tourists and locals will be able to watch coverage of some of those sporty things due to take place alongside the big Olympics Festival Of Brands And Sponsorship.

According to Event, Live Nation will cover its costs via merchandising, the sale of food and drink concessions, hospitality packages and, presumably, ticket revenues from the bigger events. The live music firm has an existing relationship with the Royal Parks, of course, via the stage it operates in Hyde Park each summer, which hosts the Wireless and Hard Rock Calling concerts amongst other things.

OR READ MORE ABOUT: |

  • Finnish digital rights case could set interesting precedent over pre-iTunes catalogue
  • Songwriters voice concerns about proposed collecting society withdrawal
  • Woodland Trust launches petition against T In The Park move
  • SFX boss appoints advisors for share buy-back plan
  • CMU Beef Of The Week #248: Louis Walsh v The New Yoko
  •